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Privacy policy

Privacy Policy

Last Updated: 20 July 2026

At Brackridge ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit brackridge.com, place an order, or otherwise interact with our Website.

By using our Website, you agree to the practices described in this Privacy Policy.


1. Who We Are

Brackridge is operated by:

Legal Business Name: Vincent LIM (Sole Trader)

Business Address:

10 Rue de la Paix
75002 Paris
France

Email: support@brackridge.com

Website: brackridge.com


2. Information We Collect

We may collect the following personal information:

Information you provide

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Payment information (processed securely by our payment providers)

  • Order history

  • Customer service communications

Information collected automatically

When you visit our Website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Date and time of your visit

  • Referral website

  • Cookies and similar technologies


3. How We Use Your Information

We use your personal information to:

  • Process and deliver your orders

  • Manage payments

  • Provide customer support

  • Communicate about your orders

  • Improve our Website and services

  • Detect fraud and protect our business

  • Comply with legal obligations

  • Send marketing communications where you have provided your consent


4. Legal Basis for Processing

Where applicable under the UK GDPR and the General Data Protection Regulation (GDPR), we process your personal data on one or more of the following legal bases:

  • Performance of a contract

  • Compliance with legal obligations

  • Our legitimate business interests

  • Your consent, where required


5. Payment Information

Payments made through our Website are securely processed by trusted third-party payment providers.

We do not store or have access to your complete payment card details.


6. Cookies

Our Website uses cookies and similar technologies to:

  • Ensure the Website functions correctly

  • Remember your preferences

  • Analyse Website traffic

  • Improve your browsing experience

  • Measure advertising performance where applicable

You may control or disable cookies through your browser settings.

Please note that disabling certain cookies may affect Website functionality.


7. Third-Party Services

We may share your information with trusted service providers, including:

  • Shopify (e-commerce platform)

  • Payment providers

  • Shipping and delivery partners

  • Analytics providers

  • Marketing service providers

  • Fraud prevention services

These providers only process personal information as necessary to perform services on our behalf.


8. Data Retention

We retain your personal information only for as long as necessary to:

  • Provide our services;

  • Comply with legal and tax obligations;

  • Resolve disputes;

  • Enforce our agreements.

When your information is no longer required, it will be securely deleted or anonymised.


9. Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information;

  • Correct inaccurate information;

  • Request deletion of your personal information;

  • Restrict processing;

  • Object to certain processing activities;

  • Request data portability;

  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact:

support@brackridge.com


10. International Data Transfers

Because some of our service providers operate internationally, your personal information may be transferred to countries outside the United Kingdom or the European Economic Area.

Where such transfers occur, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws.


11. Security

We implement appropriate technical and organisational measures to protect your personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

However, no method of electronic transmission or storage is completely secure.


12. Children's Privacy

Our Website is not intended for children under the age of 18.

We do not knowingly collect personal information from children.


13. Marketing Communications

If you subscribe to our marketing emails, you may unsubscribe at any time by:


14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated revision date.


15. Contact Us

If you have any questions about this Privacy Policy or the way we process your personal information, please contact us:

Brackridge

Legal Business Name: Vincent LIM (Sole Trader)

10 Rue de la Paix
75002 Paris
France

Email: support@brackridge.com

Phone: +44 7458 041389

Website: brackridge.com


16. Your Right to Lodge a Complaint

If you believe that your personal information has been processed unlawfully, you may have the right to lodge a complaint with your local data protection authority.

If you are located in the United Kingdom, you may contact the Information Commissioner's Office (ICO).

If you are located in the European Union, you may contact the supervisory authority in your country of residence.